Virtual World Transition: What Second Life Business Model Works Best?

by Bill Nissim

Some very successful companies have made the transition from the Real World (RL) to a three-dimensional realm called Second Life (SL)—a virtual world where millions of dollars are spent. The rationale behind these transitions ranges from attracting press coverage to brand engagement with potential clients. Whatever the desired outcome, SL is truly a unique and cutting-edge business platform that facilitates virtual conferences, training, sales meetings, consumer research—and much more. So, what business model works best when transitioning to a virtual world? The short answer is—it's situational and depends on the desired outcome. ... cont'd

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