by Elaine Fogel
As marketers, we often spend considerable time on developing creative logos and brand identities for our companies or organizations. We may ensure our Web site is well designed and easy to navigate, and our marketing collateral is top-notch. We may have sales manuals and charts or graphs to measure our ROI. We may conduct customer satisfaction surveys to see whether our products or services do what we say they will. But, it's also important not to overlook your physical space and the people who occupy it. The way your office looks, the way your staff conducts themselves and how they appear are important components of your brand. Every touchpoint counts, especially those detailed here.... cont'd
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