Five Critical Keys to Reaching the Boomer Consumer

by Mary Furlong

As more businesses become aware of the unprecedented number of people around the world who are approaching age 60, more of them are getting serious about reaching Boomers. Call it the new Silver and Gold Rush. Smart businesses understand that the old media—print, radio, and television—won't be enough to reach this market. To communicate with Boomers, your business will need to evaluate and choose among a wide variety of online and offline marketing methods.... cont'd

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