Create Compelling Business Stories in Three Simple Steps

by Jonathan Kranz

Stories aren't just for campfires and school children. They're a powerful way for businesses to communicate their value, to create an emotional hook that sticks. Nordstrom's and HP have used them effectively to convey outstanding customer service (the former) and innovation (the latter). Yet most businesses remain tongue-tied—not because they don't have stories to tell, but because they don't know how to tell them. But you don't have to be a writer to create an effective business story. In fact, all it takes is three simple steps. ... cont'd

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