Three Simple Ways to Add 'Personal Power' to Your Emails

by Nick Usborne

Almost without exception, the automated emails sent to confirm an action a customer has just taken are uniformly drab and impersonal. Which is a crying shame because when a customer first gives you his or her email address, you have a small window of opportunity: Customers are expecting a confirmation email from you. They are waiting for it. And when it arrives, almost 100% of people will open it. In other words, this is your first and best chance to make a great impression. Here are three things you can do to give some "personal power" to any email communication. ... cont'd

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