Social Media: Three Essentials Your Business Needs Before You Engage

by Elaine Fogel

It's true that social media has become the most popular marketing channel since the advent of the Internet, but marketers need to develop a solid strategy first before testing the new waters. Whether yours is a small or midsize company, nonprofit, or public institution, if it's not yet in the social-media space you should know up front that entering and playing in that space is going to take an investment of time and effort. And even those organizations that have been tweeting and networking for a while should stop chasing social media without the following three essentials in place. ... cont'd

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