MarketingProfs

Making the Most out of Google as a Research Tool (Part 1 of 2)


by Stephan Spencer

If you're like most of us, you use Google almost daily as a search tool. But Google is capable of so much more than simple search. You'd be surprised at what Google can do to make your work life more productive and easier on any number of levels. In fact, were you to master Google's powerful search refinement operators and lesser-known features, you could save lots of time scouring irrelevant results. More enticing is the promise of elusive nuggets of market research and competitive intelligence out there, waiting to be discovered.... cont'd


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