Thought Leaders Commune on Email Marketing: Spam Is Not the Only Issue

by Stephan Spencer

Email marketing has an innate and powerful ability to communicate one-to-one with your customers. But its cost-effectiveness has been its Achilles heel; so many marketers are now using email that consumers are overwhelmed. Is email marketing, as we know it, doomed? MarketingProfs convened a Thought Leaders Summit of global experts to discuss the issues facing email marketers today. On hand were the likes of Chris Baggot of Exact Target, consultant Rok Hrastnik, DoubleClick's Eric Kirby of DoubleClick, and Forester's Shar VanBoskirk, among others. Here's their take on spam, relevance, RSS, and much more.... cont'd

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