Four Steps to Marketing Smarter (and for Less) in Today's Economy

by Kimberly Smith

The economy is sour, consumers aren't buying, and the competitive landscape is mutating. What's a marketer to do? Well, you can start by following advice from the likes of Tim Berry, Seth Godin, David Meerman Scott, Bryan Eisenberg, and Jonathan Salem Baskin, as they discuss marketing smarter, and for less. ... cont'd

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