The Top Five Reasons Why It's 'RSS or DIE'

by Jason Cormier and James Clark

"RSS" stands for "Really Simple Syndication." In a nutshell, it is the technology that is enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and Web sites as the preferred method for distributing online content. However, although the syndication technology may indeed be "simple," highly effective RSS deployments are not. Success hinges on a careful re-thinking of content channels and marketing strategies. To get RSS right the first time, companies need to understand the basic paradigm shift it represents, and how they should integrate it with overall corporate marketing and PR communications.... cont'd

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