A Business Case for Blogging: Thought Leaders on Marketing Blogs (Part 1 of 2)

by Stephan Spencer

How do you make a solid business case for blogging for marketing? What about managing upper management's expectations on the outcome? Should you hire a professional blogger to write your company blog? To get answers to these questions and others, MarketingProfs convened a Thought Leaders Summit, mustering some of the best minds in marketing and blogging. In a 90-minute session, we tapped into the wisdom of several gurus who revealed their most effective blogging tactics...and lots more. ... cont'd

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