Electronic vs. Print: The Evolution of the Company Newsletter (Part 2 of 2)

by Elaine Fogel

No communication platform has been embraced more than the simple, but effective, newsletter. What sets a great newsletter apart from simply a good newsletter? Last week, we looked at the strategy behind a solid newsletter, its title, and its content. Here, we'll examine the importance of creative design, printing and distribution, and which medium is best—electronic or print? ... cont'd

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