by Garrett French
This article is an outline for implementing a strong market conversation strategy at your company. Such a strategy can drive results similar to traditional PR and marketing efforts at a substantially lower upfront cost. That effort, however, requires an ongoing investment of employee time and effort. If you follow this article's core concepts and apply them to your industry, you'll see an increased presence in the media, an increase in perceived expertise, a growing intra-company knowledge base, and an exploding search engine presence. More importantly, you'll find that your company becomes an increasingly important player in your industry. You'll find that surprising and disruptive opportunities emerge that would not have if you hadn't engaged in conversation.... cont'd
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