Three Ways to Keep Your Customers Happy When You Screw Up

by Elaine Fogel

Glitches happen and setbacks occur when we deal with customers -- they're as inevitable as death and taxes. The key to retaining these customers when an error occurs is handling them right from the start. Whether your company or organization delivers products, services, or promises... its credibility and reputation is on the line when you don't deliver what you say you will, and when. There's no magic pill to averting these situations, but you can be proactive in redeeming yourself and retaining customers when things go wrong. Here are three ways to keep your customers when you can't deliver. ... cont'd

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