Seven Actions to Regain Customer Trust When Things Go Wrong

by Jeanne Bliss

At some point, your business will suffer a failure that disappoints customers. The measure of a company is taken at such moments. Customers see your true colors at these times more than at any other. How you explain, react, remove the pain, and take accountability for your actions, clearly signals your sentiment toward customers and reveals the collective "heart" of your organization. ... cont'd

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