Put Crowdsourcing to Work for You: Five Tips for Getting Started

by Kimberly Smith

Some companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need. It's called crowdsourcing, and within are some real-world examples and tips for getting started on your own crowdsourcing plan. ... cont'd

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