Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 1

by Christina "CK" Kerley

It's that time to rally internal support for the "newest" programs in your marketing plans. If yours is a B2B company, 2010 is the year you'll want to start integrating social media into your marketing mix… or have it play a much larger role. But you must first win over the Executive Committee members, who will have questions, critiques, and objections aplenty.... cont'd

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