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  • Your Giant Email Marketing Statistics Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Plan

    Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it--and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources.

  • The 20 Biggest Winners on Google Search Last Year

    Chart

    CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Communicate

    YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics.

  • Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy

    Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan.

  • How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at how to gather intel in three areas to help you stand out against your competition and win.

  • 16 Planning Tips for Tradeshow Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan

    Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.

  • How Important Are Online Reviews for Local Businesses?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Management

    Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from BrightLocal.

  • Marketing Analytics Trends for 2019

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Join Trust Insights co-founder and marketing analytics expert Christopher S. Penn as he explores the marketing analytics trends that marketers will care most about in the year ahead. What should you know? What can you safely put on the back burner? Sponsored by Seismic.

  • Your Guide to Credit Card Processing Fees and Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management

    Any small business owner knows how complicated the world of credit card fees can be. Here's a guide to help you sort out the process of credit card processing.

  • The Marketing Metrics That Matter to the Bottom Line

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business.

  • Caught Between Technology and Creativity: Can Marketers Strike a Balance?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?