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  • Six Naming Trends to Help Your Brand or Product Stand Out in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management

    So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.

  • You're Hired... or Not: How Clients Find Small Business Service Providers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Management

    As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or would-be clients expect from service providers like you? This infographic will help.

  • Website Experience & Optimization Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Websites | ELEMENT: Analyze

    Wouldn't it be great if your website was optimized for each visitor's unique needs? If only each prospect who landed there would be enticed to learn more—and convert? Join us on April 12 for the inside scoop on customization, conversational marketing, and more. Sponsored by Drift.

  • Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

    Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts.

  • Lead-Scoring Accuracy Checklist: How Do You Rate?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management

    Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to ensure your lead-scoring is sophisticated enough to work well.

  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Communicate

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.

  • How to Take Calculated Risks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management

    In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you.

  • What Consumers Associate With the Apple, Facebook, and Google Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: None

    How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google?

  • Marketing Automation Made Easy

    Course

    CONTENT TYPE: Course | TOPIC: Marketing Technology | ELEMENT: Management

    Marketing automation: You can't just set it and forget it, and there's no Easy Button to press that'll get you instant results. But you can make it easier for everyone on your team with some understanding, forethought, and planning. Because here's the truth: You have to be ready to roll up your sleeves and do the work up front. Then optimize, optimize, optimize. We said that three times for emphasis, because refining your marketing automation is a process. But once you do? Totally worth it. Let's get to it.

  • How to Optimize Page Titles to Strengthen Your Website's SEO

    Article

    CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Create

    Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.