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  • Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested in, according to recent research from EmailMonday and Zettasphere.

  • Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To improve email deliverability, explore a few steps you can take to enhance your sender reputation.

  • Personalization can be the not-so-difficult trick to take your email open, click, and conversion rates up a notch. See what consumers think of personalization and how businesses are seeing the benefits.

  • Email marketing is an indispensable channel for any successful content strategy. But how can you make sure email marketing campaigns are effective? Avoid making these 13 common mistakes.

  • When making the transition to marketing automation, many B2B organizations find scale to be the biggest issue they face. Here are 10 obstacles that pop up when planning and executing campaigns with marketing automation.

  • Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.

  • Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability.

  • What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?

  • Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.

  • Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.