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CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Strategy
Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Plan
Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Create
Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and attention, because that's what will in turn inspire the best results.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Communicate
Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Analyze
Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Communicate
Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results.
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Plan
Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
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