Facebook Freebies Demystified

Published on May 21, 2009

Tags: Brand Loyalty, Community, Facebook, Interactive Marketing, Social Media, Social Networking

So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork for you, and turned up some freebies at the site that could actually serve your marketing plan to a "T." Here are a few free Facebook features you may want to give a try:

Fan Pages. Start one, so that lovers of your brand can keep track of your latest campaigns and updates. Updates appear on the newsfeeds of users, so keep your page well-populated with timely and interesting material. These pages are visible to unregistered Facebook users, too, and—best of all—they're indexed by search engines. Score!

Groups. The best thing about Groups is the function's ability to mass-message all members, making it ideal for exclusive discounts/giveaways or event promotions.

Apps. These take a little developer time to build, but here's a good rule-of-thumb when creating an app: be useful. Ask yourself one question: "Would I want to download it?"

Facebook Connect. This is an awesome way to integrate Facebook's social features into your own website. Best of all, you can make it so that user interactions that take place at your URL appear on their friends' newsfeeds. And it's still close to free!

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

Your email :

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with your existing account. Simply click your preferred account below!

Connect with MarketingProfs on Facebook

NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.