Last week for SocialTech early bird + save $100 more with code BEMINE. Register now »

Text:  A A
N E X T

Ebony and Ivory

Published on June 12, 2009  

Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, says the answer is an emphatic yes.

Set to the tinny strains of a Casio keyboard-style soundtrack, the one-and-a-half minute ad lampoons the absurd notion that blacks and whites might not want the same things. It's a potentially touchy subject, and Red House tackles it directly—in a way that will make some people squirm and some people laugh.

"I'm Richard, aka Bighead," says one employee. "I work at the Redhouse and I'm black. I like pumping iron and pumping furniture into people's homes."

"I'm Johnny, aka Ten Gauge," says another, who is clearly reading from a cue card. "I work at the Redhouse and I'm white. I like deer hunting, bass fishing and extending credit to all people."


After customers—both black and white—say how much they like shopping at Red House, Richard talks up a sofa. "It's perfect for a black person. Or a white person." Johnny, meanwhile, extols the virtues of a bed: "This mattress is perfect for a white person. Or a black person."

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with your existing account. Simply click your preferred account below!

Loading...


Connect with MarketingProfs on Facebook
NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.

Sign up for MarketingProfs Today ... it's FREE!

Get our best marketing tips daily—just enter your email address below to subscribe!

Rate this

Overall rating

  • Not yet rated
0 rating(s)

Join the World's Largest Marketing Community

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

we respect your privacy.

Stay connected ... follow us!

Follow us on Twitter Join our LinkedIn community Find us on Facebook Subscribe to MarketingProfs RSS Feed Subscribe to MarketingProfs

More on Advertising

Join over 433,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal