If you're a man, your father probably taught you how to shave your face. It's highly improbable, though, that he included a lesson on shaving the rest of your body. And as "manscaping" starts going mainstream, many might wonder why a man would let his razor wander southward.
An animated video from Gillette, set to a swingin' soundtrack, has a cheeky answer: "Taking care of the hair down there certainly has its benefits," says the narrator. "You might say when there's no underbrush, the tree looks taller." (While the video contains no graphic images or language, the playful treatment of its subject matter might make it not safe for work.)
The one-minute DIY primer then moves into the mechanics of grooming your nether regions with tips like these:
- Trim, lather up with some shave gel and ensure you're using a fresh blade.
- Pull your skin taut, and as flat as possible. Don't exert pressure; let the razor do the work.
- Use short, light strokes to minimize nicks, cuts and scratches.
At the time of writing, "How to Shave Your Groin" had nearly 850,000 views at YouTube; less-sensational videos from the same campaign—for instance, "How to Shave Your Head" or "How to Shave Your Chest"—had yet to crack the 100,000-view mark.
Gillette provides Marketing Inspiration by delivering actual information in a humorous, viral way that will appeal to an audience that might otherwise find the subject painfully awkward.
More Inspiration:
Ann Handley: B2B According to Me
Stephanie Miller: Email and Social Marketing: True Love Always?
Paul Dunay: Is Twitter a Critical Part of your Resume?
by Oliver Feakins
Comments
by Steve Mon Jun 22, 2009
I’ll take “Sick and Wrong” for $2000, Alex!
by Andy Mon Jun 22, 2009
I've seen a lot of praise for this campaign. But isn't it just a re-hash of a great Philips campaign from a couple of years ago?
http://www.youtube.com/watch?v=NsbXwzqlqsU