"If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them with compelling reasons to respond," says Mac McIntosh in a recent post at his Sales Lead Insights blog.

And what's a unique way to accomplish these objectives? Well, here's a hint. Take a moment and...

Look at the sky, listen to a song, rub your hands together, smell a flower and pop some gum in your mouth!

Feeling a bit stimulated and little more alive? Super!

That little exercise just illustrated McIntosh's main message: "To accomplish [your lead-gen] objectives, consider leveraging your prospect's five senses."

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