N
E
X
T
That Looks, Sounds, Feels, Smells, Tastes Nice!
Published on September 24, 2009
"If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them with compelling reasons to respond," says Mac McIntosh in a recent post at his Sales Lead Insights blog.
And what's a unique way to accomplish these objectives? Well, here's a hint. Take a moment and...
Look at the sky, listen to a song, rub your hands together, smell a flower and pop some gum in your mouth!
Feeling a bit stimulated and little more alive? Super!
That little exercise just illustrated McIntosh's main message: "To accomplish [your lead-gen] objectives, consider leveraging your prospect's five senses."
→ end article preview
Read the Full Article
Membership is required to access this how-to marketing article ... don't worry though, it's FREE!
Comments
Promotional Products are the only advertising media that can be used to involve all five of the senses. For more informantion contact me at PromoXprt@PromoXprt.com. www.PromoXprt.com
Nice article. Good reminder of more than the basics. This is what good copywriting is all about, sound, touch, smell and taste can all be described by a great copywirter. Mac is right but then he usualy is when it comes to lead generation. Mac has also been nominated by three people so far as one of the 50 most Influential People in Sales Lead Management in 2009.