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Among their tried-and-true tips:
Conduct savvy keyword research. "I'd recommend that you step back from trying to find keywords for the product you sell, and ask yourself, 'What content will attract my buyer?'" suggested commenter Pete Caputa. That approach should produce more searchable content.
Use keyword-discovery resources. To generate the richest set of ideas, explore a variety of tools, including Keyword Grader, Wordtracker, and KeywordDiscovery.
Pick the low-hanging fruit. Commenter Georgieva advised, "Target the people who are already searching for you … There is somebody out there who is looking up your brand online or is actively interested in your industry—or location-specific niche."
Measure keyword performance. Track the keywords driving actual traffic and leads to your site and keep producing relevant content based on those results.
Experiment with pay-per-click. Consider PPC campaigns to help determine which keywords will generate leads—before you spend the time and effort trying to rank for them organically through SEO.
The Po!nt: Take your medicine. The cure for SOS is keyword optimization, including short-term improvements to your SEO health as well as possible long-term rehabilitation through more-expensive strategies like PPC.
Source: HubSpot. Read the full post here.
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by Oliver Feakins
