Enjoy Some Good Holiday Cheese

Published on November 5, 2009

Tags: Creativity, Customer Engagement, Humor, Interactive Marketing, Social Media

As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable."

The e-card uses facial-recognition technology to seamlessly attach the faces of your friends or family to the body of a monster. Once customized, the card plays a music video in which your troupe, all ghastlied-out, performs the Monster Mash!

Okay, it's cheesy. But that's what the holidays are about: sacrificing some everyday cynicism to contribute to campy good times (vampire teeth, tryptophan [turkey-makes-you-sleepy] myths, mistletoe kisses).

Consider that Office Max's Elf Yourself campaign—which lets people attach their heads to elves and watch their miniaturized selves dance about—will enjoy its fourth annual run this December.

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