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December 10, 2009  

In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based on personal relevance, but—maybe more importantly—it also provides you with ready-made groups of people to which to target your messages. Jolly good!

Here's how it works. Basically, the Lists feature lets you do two things:

  1. Sort contacts into lists based on topic, specialty or whatever you want (e.g., innovators, techies, NFL players)

  2. Discover new groups of tweeters based on interest

Say you're preparing to launch a recipe app for users with discriminating palates and advanced kitchen skills. Instead of running blind Twitter searches for foie gras, confit de canard or—on your last thread of desperation—"I LOVE FOOD," simply peruse Mashable's ready-made "Foodie" list, which follows well-known food lovers.


Voila! Now you've got a starting point of target influencers. Let the networking begin!

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