Picture Yourself at the Top

Major search engines now have their own image-search functions that provide image-search listings in regular Web-search results, writes Pandia Search Engine News in a recent article. And although searchers may have different reasons for using image-search engines, all of those searchers may be potential customers, subscribers, or readers.

So, if you haven't already done so, now is the time to Say Cheese!

Some basic advice: If you want your images to rank higher than others for a particular keyword phrase, you must first help the search engine understand what the image is about, Pandia notes. It offers these tips for attracting image-search visitors to your site:

Use descriptive file names. Make sure that the file name describes the image with keyword phrases searchers are likely to use. And actively use HTML Alt tags. When adding an image, make sure you use the description field in your blog- or content-publishing software to describe it within its own tag.

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