It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can pack a whale of a punch for any B2B brand that gets its Facebook presence right.

So, what's your best point of entry to this astoundingly self-promotional medium? One of your best options these days is to create a Facebook fan page.

How do you cleverly create a page for yourself if an adoring fan hasn't already done so? Mari Smith offers a step-by-step how-to for creating a "FANtastic Facebook Fan Page" in a recent article at MarketingProfs. Among her tips:

Carefully title your page. "Typically, the shorter the title, the better," Smith advises. "It could be your brand name, personal name, or business name, as well as a few descriptive words."

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