The Word on the (Virtual) Street

In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit.

Among them are some hot email marketing tactics you may want to consider implementing, such as these:

Give email credit where credit is due. "By withholding emails and monitoring sales," notes White, "[REI] discovered that they were overstating the impact of email on online sales because some customers still bought even if they didn't receive an email. However, after determining email's impact on store sales, which email previously got no credit for, they discovered that email contribution to total sales was actually twice the level of 'cookied' sales."

Use all of the tools at your disposal. White discusses one company that monitors Twitter for keyword usage—then schedules email campaigns to coincide with the times and days that people most frequently discuss topics relevant to the offer.

→ end article preview
Read the Full Article