I Wouldn't Do That if I Were You

We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at the Anything Goes Marketing blog, Chad Horenfeldt offers his Top Five mistakes that B2B marketers need to avoid making this year:

Not having a defined social-media strategy. "In 2010, you will not have a choice but to make social media part of your overall marketing strategy," he writes. "If your company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you," via social media.

Not sending relevant and timely messages. "If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities," says Horenfeldt.

Not having an accurate picture of your database. "Knowing how many contacts in your database have bounced and unsubscribed is no longer enough; you need to understand how much 'dead wood' you're carrying around," he says.

→ end article preview
Read the Full Article