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Make Your Brand a Video Star

May 20, 2010  

Mitchell Harper of BigCommerce recently wrote a cool piece on Mashable detailing how companies can use YouTube to boost their brand SEO. Step One? Consider creating a YouTube channel, he advises: "Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business."

Then follow his suggested steps to YouTube stardom:

Choose Your Topic. How can people use your product better? How have they used it already, and in unexpected ways? Sharpie's Uncapped Gallery comes to mind. Expand your expertise beyond your product, or go all-in with pure entertainment. (Think Blendtec's still-fab Will It Blend?)

Record a Video. List the 5-to-10 points you want to make before shooting. Keep the vid under 2 minutes. Add links at the end to where people can learn more about you.

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