In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost conversions, reduce sales-cycle times and create more profitable and enduring customer relationships.

Granted, that's a tall order for a 10-minute presentation, but Lenskold achieves it. In "6 Steps for Designing a Profitable Lead Nurturing Program" (free to PRO members), he breaks down the program-building process into six key steps that get you on the right path right away.

Here are the first steps he suggests you take:

Determine your objectives. "Are you interested in boosting lead volume through re-activation of stalled leads, increasing conversion rates and reducing the length of your sales cycle, and/or conditioning leads for higher customer value and tenure?" Lenskold asks. "Prioritize your goals based on profit potential," he advises.

→ end article preview
Read the Full Article