Three Ways to Use the iPad as a B2B Sales Tool
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"The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want their own custom apps and are making room for these gems in their budgets." How about you? Have you jumped on the tablet bandwagon yet?
If you're still undecided, you might want to consider Ballew's tips on using the iPad as a B2B sales tool. Here are three of them:
Create a custom iPad App. Although creating an iPad app can be an expensive undertaking, the payoff is an enhanced brand experience, Ballew argues. Your products are displayed "in razor-sharp definition and with video capabilities that are almost cinema-like. This allows your creative team to breathe more life into your interactive content, giving it more impact," he explains. Another payoff? Viewers can explore your offerings without being "tethered to the Web."
Create a tablet-ready microsite. If the thought of creating a custom app makes your blood run cold, here's another option: Add new functionality to your website. For instance, "an interactive product selector built for standard-sized Web browsing should work fine on the iPad," Ballew notes. (Just don't use Flash!) And while you're at it, add mobile optimization to your site—"all scaled-down and ready for iPhone, Android and BlackBerry users," he suggests.
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The iPad 2 strategy works for B2C as well. Case in point: www.collegeplus.org/ipad
This landing page has a higher conversion rate than a bounce rate.
I highly recommend that anyone getting a website designed or redesigned get the site designed to be IPAD and tablet friendly. If you use HTML 5 instead of FLASH the animations and videos will play on an IPAD. I work with numerous b to b, industrial companies and all are getting their website designed to be IPAD friendly because they are buying IPADs for their outside sales reps and want them to reference their website. Here is a simple website example that you can view on your IPAD. http://www.bortunco.com
Our product, StoryDesk, lets businesses create their own iPad apps for use as a sales, marketing and order-taking tool all for a monthly fee. If you'd like to try out our beta version, we'd love to hear from you. www.storydesk.com
Marketers today use iPad and iPhone to maximize their listing exposure. But most of the marketing collateral created are not iPad and smart phone compatible. To create marketing collaterals that are 100% iPad and smart phone compatible check out www.newplans.com. All marketing materials created in Newplans.com is completely flash free.
Jordan,
I was excited about your comment until I went to your site and realized you guys aren't live yet.
Bummer.
Thanks for reaching out, Jordan!
Using the iPad as a sales tool is a great way to make your presentations more personal and available anytime, anywhere. iQpakk helps you organize your videos, documents, images, and slides to make a compelling presentation. Check it out at http://iqpakk.com/ipad-sales-tools
We have created custom apps for our medical device clients, which make excellent sales tools, but custom programming can be prohibitively expensive. Fortunately it’s possible to quickly and easily create an iPad app from a Keynote, PowerPoint presentation or any PDF. Check out the screencast showing the simple steps to make an iPad app without any programming.
http://www.six-degrees.com/inbound/create-an-ipad-app-from-a-presentation.php
With the iPad now the salesperson's primary tool, it has become a necessity to find a secure and comfortable way to hold the slippery beast. The new Bakbone, designed by a doctor looking for a better way to grip an iPad or tablet computer in the most critical environment, might be of interest to anyone prone to dropping expensive toys. Or, to those of us just tired of squeezing the sides. To learn more about it go to holdyourtablet.com
I hope you find that this information helps you, like others, solve a growing problem as iPads become widely used in the workplace.