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How Two Brands Found Their Social Voice

February 10, 2012  
You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard?

Mashable interviewed the five social media voices behind some of the most successful brands in media and fashion.

We've synopsised inspiration from two of them, but read the full article for the complete experience.

DKNY PR Girl. Don't be fooled, this isn't run by DKNY's PR team; it's the voice of Donna Karan International's SVP of Global Communications Aliza Licht.


The responsive, personable Licht uses Twitter and Tumblr to build relationships and engage users. In addition to fashion tweets, she divulges daily life at DKNY headquarters and talks about life in PR. She's also got a penchant for live-tweeting episodes of Gossip Girl—something her audience loves and follows right along with her.

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