You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks?

"B2B marketers should be looking to expand the reach of their social media efforts to drive more traffic back to their websites (and their calls-to-action)," writes Jeffrey L. Cohen at the Social Media B2B blog.

Here are some of his tips for getting social in an SEO-friendly way:

Apply your keyword strategy to social media. Whether you're writing a blog post or leaving a comment on a Facebook page, that content is as searchable as your website copy. So take what you've learned from keyword research and use those terms in all your online communications.

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