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Six Tips for Managing Facebook Brand Timeline Pages

April 13, 2012  
We have updated you on some of the major changes to Facebook’s Brand Timeline pages. Now that you feel more familiar with the medium, it’s time for your Community Manager to step in and do her due diligence. (Don’t have one of those yet? Here are tips for hiring one!)

Social Media Today has published a complete checklist to get your Brand Timeline page ready to roll.

The complete article is rich with information about Timeline’s new features, but to help you hit the ground running, here are some to-do's to do right away:

  • Choose whether to allow direct messages to your dedicated site administrators. Enabling Facebook to copy messages to admins will ensure they are notified whenever somebody contacts your brand page, thereby quickening response time.
  • Strong suggestion: Untick the option for showing user posts at the very top of the page.
  • Choose a cover photo that conveys your brand persona—not just a logo. Aim for an aspect ratio of 851x351 pixels.
  • Choose the appropriate views and apps that will appear as the primary four apps in the windows just beneath your Timeline. (Only four at a time can appear there, so be mindful.)
  • Mark milestones in your company’s history. One nice thing about Timeline is that you can showcase your company story, from birth to present, with color and depth. (Space out these updates, though, as too many at once can feel spammy.)
  • Proof your page. That sounds like a no-brainer, but always double-check your work. 

The Po!nt: Use Timeline management TLC. The more engaged you are with your Brand Timeline, the better you’ll know how it works, and the more readily you’ll be able to update it to suit your brand’s spirit, and captivate users.


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Comments

  • by Cote Media Fri Apr 13, 2012 via web

    Uh...you can't "preview" your page anymore before it's live. That was over a month ago. All brand pages start out as Timeline now. There is no more preview.

  • by clairec@marketingprofs.com Fri Apr 13, 2012 via web

    Thanks for the update, Cote Media. We're now asking folks to at least do a final proof.

  • by Cote Media Fri Apr 13, 2012 via web

    No problem. The preview period was for the month leading up to the switch. Now everyone begins their page in Timeline.

  • by Diana Moore Mon Apr 16, 2012 via web

    Why do you suggest to untick the option for showing user posts? Ours user posts are all positive.

  • by Angela Natividad Wed Apr 25, 2012 via web

    Diana, that's great! We suggest it to make sure nothing negative sneaks up, since it is the first impression people will have. One never knows.

  • by Angela Natividad Wed Apr 25, 2012 via web

    (Naturally, if keeping the user posts up top is working great for you, keep at it.)

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