Three Digital Marketing Initiatives That Complement Your SEO Program

July 6, 2012

"While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good digital marketing campaign."

There's no reason to sit around waiting for SEO to take effect when you can bolster your burgeoning optimization program with short-term creative initiatives.

Scherck offers a number of actionable suggestions, such as:

Improve your website. All the traffic in the world does no good when your site—which is, in effect, your online salesperson—can't close the deal. "If your website looks dated, disorganized, and sloppy, first-time visitors may associate those qualities with your actual business," Scherck notes. Conversely, a well-designed site with logical navigation and valuable content will reflect well on your brand's capabilities.

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Comments

by Mike Dawson Fri Jul 6, 2012 via web
The "Panda-emic," gave a shot in the arm for those practising white hat SEO to drive traffic, and the Penguin algorithm allowed Google to further differentiate black from white. The result? Punishment of those on the dark side.
Right now professionals are using the "good bet for generating long-term value," and putting their houses on the line, playing to an algorithm that is forever changing.
It is downright dangerous right now to toy with SEO of any form, the focus needs to be in line with what the search engines want, and that is quality content. This just happens to tie in with good business sense and link juice squeezing.
We can optimize the text on our sites, show potential customers what our car looks like, we can coax them over, we can wolf whistle with nice headers, and calls to action, but the reader still needs to be just that: A READER.
Really optimizing your site in line with the wants of potential customers is to give them the keys straight off the bat, let them sit back and enjoy the experience, auto play the optimized message in video form, and make their experience with you more enjoyable. Customers LOVE TO WATCH

Mike Dawson of: sollylabs.blogspot.com