Marketing Profs

Master Your Domain

In December, Hollywood learned that the AMPTP—which represents producers in their protracted negotiations with striking writers—hadn't covered its online bases. While the organization owned amptp.org, it didn't control amptp.com. A pair of TV writers with time on their hands used this oversight as an opportunity to make jokes at AMPTP's expense. Nikki Finke of DeadlineHollywoodDaily.com described the satirical coup as "laugh-out-loud funny no matter what side of the issue you're on."

Ed Lee of Blogging Me, Blogging You provided a side-by-side comparison:

From the "real" amptp.org: "The WGA has now been reduced to pounding the table, and this baseless, desperate NLRB complaint is just the latest indication that the WGA's negotiating strategy has achieved nothing for working writers."

From the "spoof" amptp.com: "We are heartbroken to report that despite our best efforts, including sending them a muffin basket, making them a mix CD, and standing outside their window with a boombox blasting Peter Gabriel songs, our talks with the WGA have broken down. Quite frankly, we're puzzled as to why this happened."

The comedy writers only rented amptp.com for a few weeks, so their site didn't last long. But it forced the AMPTP to spend energy counteracting it rather than promoting their own cause.

The Po!nt: "You'd do well to remember this story next time you propose a Web site," writes Lee. "Don't be cheap. Buy all the relevant domains you can. Even buy some common misspellings of your domain." This can prevent you from being sidelined unnecessarily, whether at the hands of merry pranksters or malevolent competitors.

Source: Blogging Me, Blogging You. Click here for the post.

---