Tune Up Your App: Five Questions to Ask
If your app isn't performing up to the standards set by the likes of Amazon, American Airlines, and Bank of America, it may not be firing on all cylinders. In other words, it might be time for an app tune-up.
Plant suggests five key questions to ask to assess any "gaps" that need to be filled in your app's performance.
Does your app have:
A recognition gap? Folks need to know your app is from you! The app's name, color scheme, and logo should "build on those of the parent company," Plant advises. Bank of America's app does it right.
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