How to Get the Popular Kids to Share Your Content

October 2, 2012

You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small.

What to do? You need to recruit influential people to help you expand your audience by talking about you and your content to their own audiences.

Inspired by Danny Iny's Copyblogger post titled "Four Proven Strategies for Finding a Wider Audience for Your Content," the following tips can help you do just that.

Involve influential people in your project. First, brainstorm projects.Then, research which influencers would best suit those projects. In your proposal to these popular kids, discuss the benefits to them and their audience. Be available to answer questions, and be patient. If you can get an influencer to join in, you'll have a powerful person talking about your brand and content.

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Comments

by Nick Stamoulis Wed Oct 3, 2012 via web
Interviews are great! A well-known and popular influencer has a lot of fans/followers and their name attached to your content will definitely help it get shared.
by Shelby Fri Oct 5, 2012 via web
Thank you so much for this! We have many campaigns and to have the influencers of the Red Hat Society be at the core of them would really help them to explode!