A Coffee Klatch for Every Marketer

Published on March 17, 2008

Tags: Marketing Inspiration, Marketing Tips, Podcasting, Thought Leadership

At the ungodly hour of 5:30 a.m. each Wednesday morning, John Wall and Christopher Penn visit a coffee house in Natick, Mass., to record a podcast they call Marketing Over Coffee. The topics they cover include everything from classic marketing tactics to what's new on the technology front.

Each podcast comes with a nifty table of contents with details about each conversation. If you don't have the time to listen to the entire broadcast, it offers you the flexibility to zoom in on various subjects. A few markers from a recent discussion entitled "What You Need to Know About SEO" included the importance of inbound links, SEO maintenance, and design vs. SEO when building your site.

Visit Marketing Over Coffee's archive for conversations like:

How to thrive at a networking event; use CSS to handle Web traffic; and what politicians can teach, besides how to lie.
Why your house list is the most important thing in your life; how to protect and grow it; and how to maximize profit with it.
What Metcalfe's Law has to do with marketing; best practices with PURLs; and why January is Tech Geek Nirvana.

We like the Marketing Inspiration that Wall and Penn deliver so much that we decided to sponsor their weekly podcast. So choose a subject that sounds interesting and have a listen—you won't be disappointed.

More Inspiration:
Paul Barsch: What’s Next for Marketing? Reality Mining
Michael Rubin: SXSW: Rude is Rude, Enough is Enough
Paul Williams: To Be Remarkable Is to ZUG

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