I See Riches on the Horizon

There's a bright future out there for B2B search marketing, if you're just willing to search for it. The number of vertical search options for B2B marketers is steadily moving up, reflecting the amount of B2B online activity in general. While most marketers still focus mainly on Google, Yahoo and Microsoft, Galen de Young says there's a world of riches awaiting those who broaden their own search horizons. Among the sites he highlights:

Business.com. This one is "far and away the leading general B2B search engine and directory, with six million unique visitors per month," de Young reports. Update of note: In March, Business.com launched Channels, adding two vertical search portals (Money and Technology) to its general search capabilities.

Jayde.com. While several times smaller in traffic than Business.com, this is still worth checking out. "Many of the search results on Jayde have company profiles with links to internal Web pages, similar to Google's site links," says de Young.

Zibb.com. Although it's the smallest of the three general B2B search engines listed here, Zibb is growing. "[I]ts traffic has nearly doubled in the past three months," de Young says.

Companies with a global focus may also want to check out: Alibaba (27 million members in 200 countries); Made-In-China; and TooToo.

→ end article preview
Read the Full Article