Jousting at Spam-a-Lot
Did you know that a complaint rate as low as 1 in 1,000 can get you in trouble with an ISP? "[S]ay you send to 1,200 AOL addresses, and 5 recipients click on the 'spam' button," says Louis Chatoff. "You could find yourself with a 24-to-48-hour block of your IP address, even if 200 recipients opened your message because they found the content relevant." Time to fight for what's right.
Aside from maintaining best practices as an email marketer, there are two key steps you can take to keep subscribers from flagging your messages as spam.
- Use Feedback Loops. Major ISPs now—or will soon—let you know exactly which recipients consider your messages a nuisance. "The complainer is automatically unsubscribed from your list, so they cannot register another complaint," notes Chatoff. "And, you can analyze this data to improve ... delivery."
- Put your unsubscribe link in an obvious location. If a recipient has to wade through a 12-paragraph message with 32 images of camping equipment to reach an obscure "click here to unsubscribe" link, they might opt instead for that easy-to-find "spam" button at the top of their email browser.
Losing a subscriber is bad; getting labeled as spam is a lot worse. So, even if you have few complaints and excellent delivery rates, it doesn't hurt to implement these ideas as an added defense against problems that could arise in the future.
The Po!nt: Don your spam armor! Even the smallest perceived infraction can hurt your Sender Reputation. Take these two steps up front to help circumvent problems down the line.
Source: MarketingProfs. Click here to read the article.
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