You spend most of your day trying to be creative, but do you ever stop to ask yourself what creativity is? With a white board, a few markers and a techno soundtrack, Tate Linden uses the written word to express and modify his thoughts on the subject. And because it's shown in fast-forward—the video checks in at under one minute—viewers get a sense of his mental process in real time.
After posting the question, "What Is Creativity?" at the top of the board, Linden gives his first answer:
- It is the drive to do things differently.
He changes the statement to read:
- It is the freedom to do things differently.
Then he runs through a series of serious and half-serious suggestions:
- It is the freedom to embrace your ADD, to change your mind, to be meaningless, to be meaningful.
And finally, he arrives at a conclusion:
- It is freedom.
Linden concedes that the video's production values are imperfect. "But that's what I get for doing a spur of the moment unscripted piece," he notes, with the qualification, "How better to show what creativity is than to attempt to show it on the fly?"
Asking the question—and attempting to provide an honest answer—puts you in the right frame of mind for reaching your full creative potential. And that's Marketing Inspiration.
More Inspiration:
Lewis Green: What Makes a Great Leader
Paul Barsch: Marketers—What's in Your Supply Chain?
Shelley Ryan: A Blog That Blows Me Away
by Christina "CK" Kerley
