In an ideal world, your entire team would demonstrate the skill and enthusiasm needed to make every marketing campaign a success. Unfortunately, though, you're going to encounter subordinates who don't measure up.

In a post at Harvard Business Online, John Baldoni offers some quotes purportedly sourced from actual performance evaluations. Comments like: "Works well when under constant supervision and cornered like a rat in a trap." Sound familiar?

When you encounter a problematic employee, Baldoni offers the following good advice:

Converse. Before getting into work-related issues, find out if an employee has a personal reason for spotty performance.

Coach. Explain where improvement needs to happen, solicit input on solutions and make sure to set a timetable and provide whatever resources might be needed.

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