You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues:
It takes so much time to produce the number of Tweets necessary to convince Twitter users there's a HUMAN BEING back here!
It's next to impossible to keep track of all employee Twitter accounts. Who knows what Tweets are circulating out there?
What about metrics? How can you quantify the value of your Twitter efforts when your current budget is little more than chicken feed?
Honey, there is help. TweetDeck, a popular desktop-based app, lets clients organize tweets by topic, user account or @ (replies). If you follow a lotta people, you can also organize them by group. (If only life worked that way.) Tweeters already love the TweetDeck.
And now, Invoke has launched BrightKit, a do-all Twitter marketing toolbox. Its friendly blue i-face lets you:
- Manage multiple logins from one dashboard.
- Schedule tweets for future publication (write a bunch in a few minutes and stagger them across your workday).
- Shorten URLs with a neat proprietary tool called ow.ly, which plays on BrightKit's owl motif.
- Track click-through metrics, to help quantify your impact.
Save your sanity: at present, both apps are in beta—and free.
The Po!nt: Time to track your Tweets. Twitter's an awesome CRM tool, but you need to be in charge of it. New tech tools like these can help.
