Are You Ready for Total Recall?
It's hard to believe, but only fifteen years ago almost no one used email in the course of a business day. Today, meanwhile, we can't imagine life without a mobile device that gives us instant access to multiple email accounts, wherever we might be.
Now it's time for a new technology that may have a similar impact on the way we conduct our professional lives. In a video at Harvard Business Online, Rita McGrath discusses total-recall systems with the potential to create a complete digitized record of your workday. "So imagine," she says, "[that] you're in a meeting, and every single thing you say—every joke, every contribution to brainstorming—can be captured and replayed in all its glory at some time in the future by people who weren't even there."
According to McGrath, we will "play" meetings just as we play DVDs—skipping the dull sections and zeroing in superior content. Total-recall systems can also help you determine what went right, or wrong, as you review a project. "You can construct an accurate, undisputed, transparent record of everybody … involved in making the decision."
You might find the total-recall concept unsettling, perhaps worrying about Orwellian intrusion or your affection for four-letter words. And, acknowledges McGrath, like any tool it can be used for good or ill.
Whatever your opinion, however, total recall is on the way—and your Marketing Inspiration is to implement systems and policies that make the most of its technology without hampering the open discussions that lead to great ideas.
More Inspiration:
David Reich: The Next Bailout?
Ted Mininni: CMOs Don’t Get Customer Service??? Yikes!
Cam Beck: How to Avoid the Perils of Blended Networks
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Comments
I believe that this segment of business will be the fastest gorowing one in the 10 years.Anybody willing to discuss about this can mail me at:pradeep@pravidnishconsultants.com,
I should thank Dr. Rita McGrath for her good ideas. But, I think this so-called Total-Recall System seems to have just a name rather than being a brilliant, eye-catching and pragmatic idea that could be considered as a new phenomenon in the field of electronic communication or so. Email increased the speed of processes used to be done by hand enormously and efficiently and can not be compared with such system like this that I think is just a controlling system that even it has been used for years. As the writer mentions, the negative point of this system is not only a negative point but also the main problem of this concept. This problem can not be solved by this concept. Maybe using this idea in other ways could be helpful.
I just read the comment posted before me by Farshad.
I respect the popular(?) point of view outlined by Farhad.
But it should be appreciated,that the way Technology is improving.In 2 years all the glitches in the product will be ironed out.
I heard Dr.Rita and she did not mention several points.I have been using the basic product for 2-3 days and already loving it.
I am forming a webcasting company, to provide the whole range of audiovisual marketing tools to the Indian market and I am terribly excited about the venture.E mail was free,this you have to pay for though the basic product costs very little or is free. Check these 7 wonders from a marketing point of view
1. Reduces your costs.
2.Present and explain documents,products.
3.Less effort involved : easier to talk than type!
4 A formidable marketing tool!: what do people do more,watch television or read?
5 Promotes your brand for a tiny one time payment.Leads to improving brand recall, at the most economical rate available.
6.Novelty:only 2% of websites have video.A novel way of presenting your product leads to improving brand recall.Use it before your competitor does
7. Varied flexible payment options: pay for actual use per minute, for bulk monthly or for a customised indivudual plan.
Dear Pradeep,
I did not get what you mean. Are you explaining the Total-Recall system or talking about how to work through internet to make your brand recall strong?
Is the activities you do under a Total-Recall system, for example, kind of electronic software or under a series of parts of an idea that we can call it Total-Recall system?
'TOTAL RECALL' is only one tiny part of the audiovisual experience.And records are kept of meetings even today.So I think the beauty of this technology, is the varied way you can use it, as a solution