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Finding Inspiration on the Treadmill May 12, 2008 How to Sneak Past the Bouncers May 9, 2008 Yes, That Dress Makes Your Hips Look Big May 7, 2008 It's a Small World After All May 5, 2008 Leave Evangelism to Billy Graham May 2, 2008 How Can You Give Customers a Little Thrill? April 30, 2008 Meet the Press April 28, 2008 Give to Receive April 25, 2008 Baby Steps to Blogging Superstardom April 23, 2008 You Got Grade-A Customer Service? April 21, 2008 Stronger Words, Louder Mouths April 18, 2008 No Reservations April 16, 2008 The Brave New World of Blog Ads April 14, 2008 A Case of Genius April 11, 2008 Be a Super Delegator April 9, 2008 How Well Does Your Copy Flow? April 7, 2008 How to Stand Out When Your Product Doesn't April 4, 2008 Four Blogs You Should Be Reading April 2, 2008 Everything in Moderation March 31, 2008 Is Your Newsletter a Must-Read? March 28, 2008 Unleash Your Inner Ron Popeil March 26, 2008 How to Avoid Ticking Off the (Ever-Sensitive) Blogosphere March 24, 2008 Creating Your Company's Own Online Reality March 21, 2008 Blogging the eBay Way March 19, 2008 The Painless Way to Raise Prices March 17, 2008 Three Traits of a Leading Brand March 14, 2008 Placing Yourself in the Hot Seat March 12, 2008 Hitting the Pay-Per-Click Plateau March 10, 2008 How to Be a Better Blogger March 7, 2008 When Personalization Backfires March 5, 2008 Get Serious About Being Silly March 3, 2008 Riding on the Green Wave February 29, 2008 Getting Positive About Negativity February 27, 2008 Four Ways to Encourage Word of Mouth February 25, 2008 How to Leave Your Imprint on the Blogosphere February 22, 2008 Nickel and Dime on the Not-So-Sly February 20, 2008 Setting Your Evangelists on Track February 18, 2008 Master Your Domain February 15, 2008 Freedom to Brand Fearlessly February 13, 2008 Green with Love February 11, 2008 Show Me the Way February 8, 2008 Lessons From Your Favorite Store February 6, 2008 Network Like Charlie Wilson February 4, 2008 Would Anyone Care If You Went Out of Business? February 1, 2008 Time Is Money January 30, 2008 Don't Sabotage Your Creativity January 28, 2008 This Deal Available Only Last Week January 25, 2008 Five Ways to Boost Intranet Traffic January 23, 2008 The Name Game January 21, 2008 Who Are Your Secretaries? January 18, 2008 A Challenge to Conventional Wisdom January 16, 2008 Customer Service the Lexus Way January 14, 2008 Think Twice Before Hitting Send January 11, 2008 Are You Ready to Rock? January 9, 2008 Burdened with a Bland Web Site? January 7, 2008 It Isn't Easy Being Green January 4, 2008 Blogging Lessons from Tupperware January 2, 2008 Why You Shouldn't Click This Link December 31, 2007 Another Way to Dodge Spam Folders December 28, 2007 How Caricatures Help Your Brand December 26, 2007 A Blogger's Guide to Building and Maintaining Readership December 24, 2007 Blog Ads That Work December 21, 2007 Are Your Web Customers Engaged? December 19, 2007 What Surveys Can Tell You—and Your Customers December 17, 2007 Simple Evaluation Can Resolve an Ineffective Campaign December 14, 2007 Use Promotions to Develop Relationships That Stick December 12, 2007 Price Reductions Can Backfire December 10, 2007 Say You Love Me December 7, 2007 What Does Your Web Copy Say About You? December 5, 2007 Listen Up! December 3, 2007 Three Tips for Developing an Effective Marketing Plan November 30, 2007 Is Your Business Card Terrible? November 28, 2007 A New Rule for Pitching Bloggers November 26, 2007 The 411 on 404 Error Pages November 21, 2007 Is Your Web Site's Registration Process a Customer Roadblock? November 19, 2007 Should You Edit Wikipedia Entries About Your Company? November 16, 2007 Moving Forward with Reverse Branding November 14, 2007 Try This Cash Experiment for Just One Month November 12, 2007 Don't Let Your Bacn Turn Into Spam November 9, 2007 How to Exceed Your Clients' Expectations Every Time November 7, 2007 How Much Should You Charge for Consulting Services? November 5, 2007 Ask and Ye Shall Receive November 2, 2007 Innovation on a Deadline October 31, 2007 How to Prepare for an Advertising Campaign's Success October 29, 2007 Putting the V.I. back into V.I.P. October 26, 2007 Three No-No's (and one Yes-Yes) for the Corporate Blogger October 24, 2007 Avoid the Spiral of Doom October 22, 2007 Earn Every Customer October 19, 2007 For Your Advertising Toolbox October 17, 2007 How to Make Sure Your Ad Delivers October 15, 2007 Managing the Most Costly Slice of the Marketing Mix October 12, 2007 Go for the Five-Dollar Words October 10, 2007 Pay Attention to Your Surroundings October 8, 2007 How to Prepare for a Media Interview October 5, 2007 Sweat the Small Stuff October 3, 2007 Merry, uh, Thanksgiving October 1, 2007 Come on Over to My House September 28, 2007 Information Technology is from Mars, Marketing is from Venus September 26, 2007 Not Ready to Blog? Leave a Comment September 24, 2007 Do You Know My Name? September 21, 2007 How Well Do You Know Your Customers? September 19, 2007 Are You a Thought Leader? September 17, 2007 Setting Your Marketing Budget September 14, 2007 What Should You Spend on Marketing? September 12, 2007 Set Your Objectives First, Then Your Budget September 10, 2007 How Riding an Elevator is Like Visiting a Web Site September 7, 2007 Three Tips for Generating Referrals September 5, 2007 Web 2.0: Destination Unknown September 3, 2007 Is Your Headline Working For or Against You? August 31, 2007 Tips for Advertising on MySpace August 29, 2007 Customer Service 101 August 27, 2007 What to do When Your Media Contact Changes Jobs August 24, 2007 Five Words Every Web Site Should Include August 22, 2007 Learn from the Queen August 20, 2007 Make Sure Your Online Pricing Doesn't Alienate Offline Retailers August 17, 2007 Be Careful with Discount Pricing August 15, 2007 Six Questions to Ask Your Customers Before You Set Your Prices August 13, 2007 Do You Have ESP? August 10, 2007 Get the Goods on Your Competitors August 8, 2007 Defeat the Deafening Silence August 6, 2007 That's a Great Idea! August 3, 2007 Optimize Your Networking Costs August 1, 2007 Going, Going ... Gone! July 30, 2007 Masked Crusaders Unwelcome in Cyberspace July 27, 2007 Clamp Down on Printing Costs July 25, 2007 Make Nice With Bloggers July 23, 2007 How to Help Customers Remember Your Brand July 20, 2007 Would a Rose by Any Other Name Smell as Sweet? July 18, 2007 Only Promise What you Can Deliver July 16, 2007 Turn That Frown Upside Down July 13, 2007 The 411 on Email Campaign Metrics July 11, 2007 Three Common Blogging Mistakes July 9, 2007 iWant an iPhone July 6, 2007 The Cash and Carry Mentality July 2, 2007 How to Search for a Search Partner June 29, 2007 Can We Talk? June 27, 2007 Let's Play the Price is Right June 25, 2007 Be Sure You Ask the Right People June 22, 2007 Tips for Writing Research Questions June 20, 2007 You, Too, Can Do Market Research June 18, 2007 A Little Friendly Advice from Bloggers to Newsletter Editors June 15, 2007 Say It Like You Mean It June 13, 2007 Are Your Customer Service Reps Bogged Down by Rules? June 11, 2007 Duck, Duck, Duck … Goose! June 8, 2007 How to Become a Hometown Hero June 6, 2007 Why Some Ideas Survive and Others Die June 4, 2007 Three Tips for Writing for the Web June 1, 2007 Trashing Your Competition May 30, 2007 Three Tips for Staying in the Loop May 25, 2007 Find Business Opportunities at Your Chamber of Commerce May 23, 2007 Don’t Censor Online Feedback May 21, 2007 It’s All About the Benjamins May 18, 2007 Even Better Mousetraps Need Good Marketing Plans May 16, 2007 Beware of Falling in Love with Your Own Ideas May 14, 2007 Three Tips for Getting Prospective Clients to Call You Back May 11, 2007 Should You Publish Real Names When Customers Sing Your Praise? May 9, 2007 Understand Your Competitive Edge May 7, 2007 What Makes a Great Logo May 4, 2007 What is Direct Marketing? May 2, 2007 When to Issue a Press Release April 30, 2007 Two Google Research Tricks April 27, 2007 How to Drum Up Word of Mouth April 25, 2007 Five Hints for Effective Survey Design April 23, 2007 Pitching Services to Small Businesses April 20, 2007 Is Search Engine Advertising For You? April 18, 2007 Building Buzz in the Blogosphere April 16, 2007 Three Traits of a Must-Read Newsletter April 13, 2007 Two Reasons to Avoid Email Attachments April 11, 2007 Do's and Don'ts for Lead Generation April 9, 2007 Avoid Looking Like a Spamster April 6, 2007 Three Keys to a Viral Campaign April 4, 2007
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