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With more budget constraints than ever, resources must go to strategies and tactics that deliver results. Which ones do? Our must-read What Works in 2011: B2B Marketing features original research and insights (based on January 2010 data) into which tactics work best and which just fall flat.
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Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Reflects 2008-2010 data.
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