Understand the benefits of applying modern-day data science to help solve your top marketing challenges, target prospects, and engage more customers.
Discover how to build effective B2B marketing plans that empower marketing leaders to match the velocity of their business, the diversity of their organization, and the accountability required by the C-Suite.
This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
Tips and best practices for companies building a global brand across multiple languages.
Curious about how your lead generation strategies measure up in today’s economy? This research provides the information you need to overcome economic challenges, learn to prioritize lead quality over lead quantity, and revamp your lead generation processes.
LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
Across all social sites, Facebook boasts the most loyal visitors. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
We interviewed 5,000+ marketing and business professionals to discover how they’re using social media tactics to exceed their marketing goals. Check out The State of Social Media Marketing to see which strategies and tools work (and which ones don’t), how consumers react to social media campaigns, social media salaries, and more.
Search the MarketingProfs Store by Topic: