This in-depth ebook offers a three-step framework to create a structured, strategic, and highly productive sales enablement function.
This guide explores how multi-touch marketing attribution can increase the success of digital campaigns.
The comprehensive guide delivers the fundamentals of B2B content marketing—from best practices to measurement—for building customer engagement and loyalty.
Curious about how your lead generation strategies measure up in today’s economy? This research provides the information you need to overcome economic challenges, learn to prioritize lead quality over lead quantity, and revamp your lead generation processes.
LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
Across all social sites, Facebook boasts the most loyal visitors. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
We interviewed 5,000+ marketing and business professionals to discover how they’re using social media tactics to exceed their marketing goals. Check out The State of Social Media Marketing to see which strategies and tools work (and which ones don’t), how consumers react to social media campaigns, social media salaries, and more.
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